About
I'm a product strategist with a product design background, specializing in roadmap prioritization and strategic product decisions for B2B SaaS companies.
I work with businesses that manage complex products, multiple stakeholders, and tough decisions about what to build next.
My approach combines frameworks like RICE and ICP mapping with design-informed recommendations that teams can actually execute.
I work with businesses that manage complex products, multiple stakeholders, and tough decisions about what to build next.
My approach combines frameworks like RICE and ICP mapping with design-informed recommendations that teams can actually execute.
5+ years building large-scale digital products. Recent work includes:
• Voting system redesign for Brazil's #1 reality show (100M+ users, high-stakes launch)
• Personalized ML-driven feed (cross-functional coordination across dev, algorithm, editorial, and research teams)
• Lean Inception workshops and strategic product decisions under heavy constraints
I operate between design, technology, and business, translating complexity from discovery to implementation.